Mission · 5 years
Lead campus F&B digital transformation
To become a leading F&B solution provider, driving digital transformation through innovative campus-centered delivery, ordering, and catering systems in campuses and dense small communities.
ONDEWEI
campus-first delivery story
Built for campus life, with students at the heart of it.
OnDeWei is a Malaysia-based campus food delivery platform, formerly known as Rider@UM, created to bring meals directly to hostel and dorm doors in a way that feels reliable, affordable, and genuinely helpful.
A friendlier way to order food and support campus riders at the same time.
- active members
- 11,400+
- orders processed
- 700/day
- riders
- 250+
- system fee only
- RM1
A softer campus platform
Made for students, staff, riders, and campus communities.
Direct hostel delivery
The product is built around real delivery destinations students actually use every day.
Student rider impact
Each order supports campus income opportunities and strengthens the local community loop.
Brand line
OnDeWei , No Matter WHAT!
friendly, fair, campus-first
Who we serve
Students, staff, and campus communities who need affordable and dependable food access.
Core feel
Useful, human, and designed to feel like a campus friend rather than a big platform.
Our story
Built from a real campus need, not a distant market assumption.
OnDeWei started as Rider@UM, where the team learned first-hand how campus communities order, wait, and receive food. That practical insight became the foundation for a more thoughtful product.
The result is a focused platform for students, staff, and campus vendors who want a service that understands university life at route level, building level, and schedule level.
Executive Summary
Who we are
A campus food delivery platform serving university communities across Malaysia.
What we do
Deliver food directly to hostel and dorm doors with a smoother campus-first system.
Why it matters
Campus cafes gain sales and student riders gain income through one connected platform.
Why now
Malaysia’s delivery market is growing while university-specific needs remain underserved.
Vision · 10 years
Become the must-download campus app in Malaysia
A must-download and must-use app for university students across Malaysia, trusted as the default layer for campus food access and delivery convenience.
What We Do
A campus delivery stack designed to feel useful and easy.
Every core service is shaped around campus density, student budgets, and the need for dependable delivery inside a tightly localized environment.
Campus Food Delivery
Meals move directly from campus cafes to hostel and dorm doors with a flow that fits real university routines.
Transparent Order Tracking
Students and staff can follow each order more calmly from preparation to final handoff.
Student Rider Participation
Flexible rider opportunities create meaningful campus income while keeping operations local and responsive.
Low-Cost Campus Operations
A campus-first model helps keep delivery affordable and supports healthier vendor and rider economics.
Why OnDeWei Is Different
A more local, more human, more campus-aware model.
Big delivery platforms serve wide urban markets. OnDeWei focuses on a university niche where affordability, local trust, and community economics matter more.
The operating logic
Campus-focused routes
Shorter distances and known drop-off points support faster and more dependable delivery.
Student-friendly economics
The pricing model fits how students actually spend and order on campus.
Affordable for students
Delivery is designed around student price sensitivity, not big-city assumptions.
Built for campus cafes
OnDeWei is shaped around local food operators and real campus demand patterns.
Localized operations
The platform understands hostels, colleges, class schedules, and the rhythm of on-campus life.
Supports campus income
Student riders and campus businesses both benefit from a more community-driven delivery model.
Growth & Traction
Real demand from a campus community that keeps coming back.
OnDeWei is already showing meaningful traction, with active users and daily order flow that point to strong campus demand and long-term potential.
Strong demand now, stronger room to grow.
Active users
11,400
A strong member base for a focused university delivery network.
Daily orders
~700
Healthy recurring demand that signals real campus fit.
Demand quality
Dense, repeatable, localized
Campuses naturally create the kind of repeat behavior strong delivery models need.
Monetization profile
RM10 average order · 20% commission
A simple, credible model paired with a rider token system.
Long-term potential
A service model that can scale from one campus to many.
The long-term opportunity is not just delivery volume. It is becoming a trusted food ordering and last-mile layer for underserved university communities across Malaysia.
Short-term strength
Clear campus demand and efficient localized logistics.
Long-term upside
A replicable model for multi-campus expansion across Malaysia.
Leadership
A young team building with operator-level campus understanding.
OnDeWei is led by people who understand student behavior, campus operations, and the details required to make delivery feel dependable every day.
Team snapshot
Built by people who know campus execution from the ground up.
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founder-led, campus-native, execution-focused
ONDEWEI
Leadership note
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Brand posture
Young, warm, and credible enough for campus partners, riders, and future investors.
AD
Leadership
Aiman Dhaifullah
Chief Executive Officer
Led the Concierge MVP for two years before founding OnDeWei and shaping its campus-first direction.
PR
Leadership
Pravin Raj
Chief Technical Officer
Drives product and platform architecture while keeping the student experience clear and reliable.
ZK
Leadership
Zaharudin Khan
Chief Marketing Officer
Builds campus traction and brand awareness with a focus on authentic community adoption.
PA
Leadership
Padma
Chief Operation Officer
Owns the operational flow that keeps campus deliveries smooth, practical, and dependable.
HK
Leadership
Hakim
Chief Technical Officer II
Supports technical execution as the platform grows into a stronger campus service stack.
Industry Opportunity
Malaysia’s delivery market is growing. Campus focus is still open.
Major platforms such as GrabFood, Foodpanda, and ShopeeFood have built scale in general urban delivery. OnDeWei is positioning around a more precise opportunity: university campuses where route density, behavior, and affordability create a distinct advantage.
That niche is concentrated, repeatable, and underserved, which gives OnDeWei a meaningful lane to own.
Campus Niche
Large delivery platforms optimize for broad urban markets. OnDeWei is built for the underserved university campus environment.
Malaysia Demand
Malaysia’s delivery market continues to grow, creating room for focused platforms with better operational fit.
Repeatable Model
Dense campuses naturally support repeat demand, lower-cost fulfillment, and stronger service consistency.
Future Roadmap
A clear 2026 path, one step at a time.
The roadmap stays focused on product maturity first, then wider expansion once the model is ready to travel.
Q1 2026
Beta Web App
Launch the first public beta with a cleaner ordering flow and core campus delivery experience.
Q2 2026
Full Menu and Vendor Integration
Expand menu coverage, onboard UM vendors, and ship a more complete merchant operating layer.
Q3 2026
Live Location and Payments
Introduce live location, map-based visibility, and a full payment gateway experience.
Q4 2026
Multi-University Expansion
Package the operating model for rollout into other universities across Malaysia.
Contact
Building a kinder food delivery layer for campus life.
OnDeWei is building a more human delivery experience for university life: useful, affordable, and grounded in the people who actually use it every day.
Brand message
OnDeWei , No Matter WHAT!
A campus platform built to feel helpful, fair, and close to the people it serves.
Closing thought
Campus commerce works better when the product is built around campus reality. That is the lane OnDeWei is here to own.